Had what I thought was an unusual experience yesterday morning. I stopped into a Big Box Retailer to pick up a few things and went to the check out. That in itself is normal enough. Now as the clerk was checking me though, the first thing the clerk asked was "Are you paying for this with 'Store Branded' MasterCard this morning?" I answered no, mainly because I don't have one and really don't want one, but I settled in for the sales pitch anyway, and waited to hear all about the benefits or points to earn or rewards to work towards. Here's the strange part, it never came. No sales pitch at all. She just scanned my items, asked if I was using cash or debit and completed the transaction.